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Privacy Policy

Last updated: 18 August 2026

  1. WHO WE ARE

K-9 Kare is operated by Daniel McCarthy, trading as K-9 Kare.

For the purposes of UK data protection law, Daniel McCarthy is the data controller responsible for the personal information described in this notice.

Contact details:

K-9 Kare
10 Morgan Crescent
Theydon Bois
Epping
Essex
CM16 7DX

Telephone: 07340 622141
Email: info@k9kare.co.uk

This Privacy Notice applies when you visit our website, make an enquiry, book or receive a training or behaviour service, attend a class or workshop, or otherwise communicate with K-9 Kare.

  1. THE INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

• your name, address, email address and telephone number;

• your emergency contact details;

• booking, appointment, attendance and payment information;

• information contained in enquiries, emails, messages, telephone calls and other communications;

• information supplied through booking forms, questionnaires, consultation forms and veterinary referral documents;

• details about your dog, including its identity, age, breed, veterinary practice, health, medication, training history and behaviour;

• information about incidents, bites, injuries, safety concerns, complaints or insurance claims;

• photographs, videos, audio recordings or testimonials that you choose to provide;

• photographs or recordings made during a consultation, where this has been agreed;

• your communication and marketing preferences;

• technical information about visits to our website, such as your IP address, device, browser, pages visited and cookie choices; and

• any other information reasonably required to provide a safe and appropriate training or behaviour service.

Information about a dog is not normally personal information by itself. However, it may form part of your personal information when it is recorded alongside information that identifies you.

  1. HEALTH, ACCESSIBILITY AND OTHER SENSITIVE INFORMATION

We may occasionally need information about a client’s health, disability, accessibility requirements or injuries so that we can make appropriate adjustments, provide a safe service or manage an incident.

We will only request information that is relevant and necessary. Where this information is classed as special category data, we will normally process it with your explicit consent.

We may also process sensitive information where this is necessary to protect someone’s vital interests in an emergency or to establish, exercise or defend a legal or insurance claim.

You may withdraw consent for optional processing at any time. However, if particular information is necessary to deliver the service safely, withdrawing it may mean that we have to adapt, suspend or discontinue the affected service.

  1. HOW WE RECEIVE INFORMATION

We normally receive information directly from you when you:

• visit or use our website;

• complete an enquiry, booking or consultation form;

• book through Wix Bookings;

• communicate with us by email, telephone, text, social media or another messaging service;

• attend a consultation, class or training session;

• send us photographs or videos; or

• make a payment.

We may also receive relevant information from:

• another person making a booking on your behalf;

• a joint owner, family member or carer;

• a veterinary surgeon or veterinary practice;

• a rescue organisation, breeder, trainer or other referring professional;

• a venue or class organiser; or

• an insurer, legal adviser, professional body or regulator.

Where someone gives us information about another person, they must have authority to do so and should make that person aware of this Privacy Notice.

  1. WHY WE USE YOUR INFORMATION AND OUR LAWFUL BASES

Enquiries and bookings

We use your information to respond to enquiries, assess whether a service is suitable, provide quotations and arrange bookings.

Our lawful basis is taking steps at your request before entering into a contract, performing our contract with you and our legitimate interest in managing enquiries and bookings.

Providing training and behaviour services

We use relevant client and dog information to prepare for and deliver consultations, training sessions, behaviour programmes, reports, follow-up support, classes and workshops.

Our lawful basis is performing our contract with you and our legitimate interest in providing an appropriate, effective and safe service.

Communicating with you

We use your details to send booking confirmations, appointment reminders, reports, plans, service messages, safety information and responses to your questions.

Our lawful basis is performing our contract with you and our legitimate interest in maintaining effective customer communications.

Safety, welfare and incident management

We use relevant information to identify and manage foreseeable risks to clients, dogs, staff, venues and members of the public. We may keep records of incidents, injuries, bites, complaints or safeguarding concerns.

Our lawful basis is performing our contract, complying with legal obligations and our legitimate interests in protecting safety, welfare and the business. Where special category information is involved, an additional lawful condition will apply, such as explicit consent, vital interests or the establishment, exercise or defence of legal claims.

Veterinary and professional liaison

Where appropriate, we may use or share relevant information with a veterinary surgeon or another professional involved in your dog’s care. We will normally do this with your knowledge or authority.

Our lawful basis is performing our contract and our legitimate interest in providing a safe and properly coordinated service. Information may be shared without prior permission where this is reasonably necessary in an emergency or required by law.

Payments, accounts and tax

We use transaction, invoice and payment information to collect fees, issue refunds, maintain accounts and meet tax and financial record-keeping obligations.

Our lawful basis is performing our contract and complying with legal obligations.

Full payment-card details are normally collected and processed directly by the payment provider shown at checkout. K-9 Kare does not normally receive or store your complete card number or security code.

Complaints, insurance and legal matters

We may use relevant information to investigate a complaint, respond to a professional body, notify or cooperate with an insurer, obtain legal advice, recover money owed or establish, exercise or defend a legal claim.

Our lawful basis is complying with legal obligations and our legitimate interests in resolving disputes and protecting our legal rights.

Website operation and security

We use limited technical information to operate, maintain and secure the website, detect misuse, understand general website performance and maintain booking functionality.

Our lawful basis is our legitimate interest in operating a secure and effective website. Where consent is legally required for analytics, advertising or other non-essential cookies, we will request it through our cookie controls.

Marketing

We may send information about K-9 Kare’s training and behaviour services where:

• you have specifically agreed to receive it; or

• the law permits us to contact an existing customer about similar K-9 Kare services and we offered an opportunity to opt out when collecting the contact details.

Our lawful basis under data protection law is consent or our legitimate interest in promoting similar services to existing customers, as applicable. Electronic marketing will also be sent in accordance with the Privacy and Electronic Communications Regulations.

You can unsubscribe at any time by using the link in a marketing email or contacting info@k9kare.co.uk.

Photographs, recordings and testimonials

Photographs, recordings or testimonials will only be used for public marketing, social media or promotional purposes where you have given separate permission.

You can withdraw this permission for future use by contacting us. Withdrawal will not make earlier lawful use invalid and may not remove material that has already been printed, shared or independently copied by other people.

Recordings made solely to assess behaviour or deliver your service are used for that service and are not automatically treated as permission for promotional use.

  1. WHO WE SHARE INFORMATION WITH

We only share personal information where reasonably necessary and may share it with:

• Wix.com and its authorised service providers, which provide our website, forms, customer-management and booking facilities;

• the payment provider selected or displayed at checkout;

• email, communications, document-storage, calendar and IT service providers;

• accountants, bookkeepers, banks and HM Revenue & Customs;

• veterinary practices and other professionals involved in the dog’s care, normally with your authority;

• class venues, assistants or substitute professionals where they need limited information to provide the agreed service;

• our business insurer, insurance broker and professional or legal advisers;

• the Institute of Modern Dog Trainers or another relevant professional body where necessary to consider a complaint, professional obligation or conduct matter;

• courts, regulators, law-enforcement bodies or public authorities where disclosure is required or permitted by law; and

• a purchaser or professional adviser if K-9 Kare is sold, reorganised or transferred, subject to appropriate confidentiality protections.

Service providers acting on our behalf may only use personal information for the services they provide to us and must protect it appropriately.

We do not sell or rent personal information to third parties.

  1. INTERNATIONAL DATA TRANSFERS

Wix and some other technology providers operate internationally. Consequently, personal information may be stored or processed outside the United Kingdom.

Where a restricted international transfer takes place, we will rely on an applicable UK adequacy regulation or another lawful safeguard, such as an approved international data-transfer agreement, UK addendum or equivalent contractual protection.

Further information about the safeguards applying to a particular provider can be requested from info@k9kare.co.uk.

  1. HOW LONG WE KEEP INFORMATION

We do not keep personal information for longer than reasonably necessary. Our normal retention periods are:

• enquiries that do not lead to a booking: up to 12 months after the last meaningful contact;

• customer, booking, consultation, training and behaviour records: normally up to seven years after the final service or customer contact;

• financial and tax records: for the period required by HM Revenue & Customs, normally at least five years after the relevant 31 January tax-return deadline;

• behaviour videos or similar assessment material: normally for the duration of the service and up to 12 months after the associated programme ends;

• complaints, incidents, injuries and insurance matters: for as long as reasonably necessary to investigate the matter and meet legal, professional or insurance requirements;

• marketing information: until you unsubscribe, withdraw consent or the information is no longer required; and

• cookie and website information: for the periods described in our Cookie Policy or by the relevant website provider.

Some information may be retained for longer where there is an ongoing complaint, claim, tax enquiry, legal requirement, insurance requirement or matter involving a child. When information is no longer required, it will be deleted, destroyed or anonymised.

  1. KEEPING INFORMATION SECURE

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

These measures include appropriate password protection, access controls, secure website connections, reputable service providers and limiting access to people who genuinely require the information.

No internet or electronic storage system is completely secure. Please avoid sending unnecessary sensitive information through unencrypted email or social-media messages.

  1. INFORMATION NEEDED TO PROVIDE A SERVICE

Some information is required so that we can:

• assess whether a service is suitable;

• enter into and perform a contract;

• take payment;

• deliver the service safely; or

• meet a legal or insurance obligation.

You can choose not to provide information. However, if necessary information is withheld, we may be unable to accept a booking or may need to adapt, suspend or end a service for safety or welfare reasons.

Information used for optional marketing, public photographs and testimonials is not required to receive a service.

  1. YOUR DATA-PROTECTION RIGHTS

Depending on the circumstances and the lawful basis being used, you may have the right to:

• ask for confirmation that we use your personal information and receive a copy of it;

• ask us to correct inaccurate or incomplete information;

• ask us to delete information;

• ask us to restrict how information is used;

• object to particular uses of your information;

• receive information you supplied in a portable format or ask for it to be transferred to another organisation; and

• withdraw consent where processing is based on consent.

These rights are not absolute, and legal exceptions may apply.

To exercise a right, contact info@k9kare.co.uk. We may ask for reasonable evidence of identity before releasing or changing personal information.

RIGHT TO OBJECT

You have the right to object where we process your personal information on the basis of legitimate interests.

You have an absolute right to object to your personal information being used for direct marketing. If you object to direct marketing, we will stop using your information for that purpose.

  1. AUTOMATED DECISIONS

K-9 Kare does not make decisions about clients solely through automated processing where the decision would have a legal or similarly significant effect.

  1. CHILDREN

Bookings must be made by an adult aged 18 or over.

Where a service involves a person under 18, we may process limited information about that person where necessary to provide the service safely. The parent, guardian or responsible adult must have authority to provide the information and should explain this notice to the young person in an age-appropriate way.

  1. THIRD-PARTY WEBSITES AND SERVICES

Our website may link to third-party websites, social-media platforms or payment services. Those organisations may act as separate data controllers and have their own privacy notices. K-9 Kare is not responsible for how an independent third party uses information collected directly through its service.

  1. COMPLAINTS

Please contact us first if you have a concern about how your personal information has been handled:

Email: info@k9kare.co.uk
Telephone: 07340 622141

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: www.ico.org.uk

  1. CHANGES TO THIS NOTICE

We may update this Privacy Notice when our services, technology providers or legal obligations change.

The latest version will be published on our website with its revision date. If a change materially affects how we use existing personal information, we will take reasonable steps to bring it to the attention of affected clients before the new use begins.

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